Jan 17, 2023
InvestmentNews: How to avoid being the next Southwest Airlines
While the market took a beating throughout 2022, the end of the year offered no respite from worry as the United States experienced severe weather that interrupted travel and disrupted millions of lives right through the turn of the calendar. One highly respected brand, Southwest Airlines, became synonymous with the disaster. In his January 4th, 2023, InvestmentNews practice management column, Scott Hanson draws parallels between Southwest and the wealth management industry, and then explains how advisors can avoid the mistakes the airline made and protect their brands.